Free briefing · EU AI Act

What the AI Act means if your brand uses AI to talk to customers.

A plain-language briefing for brand, marketing, and legal teams: what changes on 2 August 2026, and the five things to have in place before the deadline.

What's inside

• What actually changes: transparency vs high-risk, in plain terms
• What it means for a customer-facing WhatsApp companion
• The five-point readiness checklist before 2 August 2026
• How to prove your AI is safe, not just assert it